Celebrate the era-defining achievements and unforgettable moments of the Los Angeles Rams throughout the 1970s with the classic Los Angeles Rams throwback jersey. Each piece is a wearable testament to a decade of remarkable plays and legendary players that shaped the team's rich history.
Los Angeles Rams in the 1970s
In January 1970, the Rams defeated Dallas in the Playoff Bowl, propelling them into their 25th season. George Allen's contract with the Rams was not renewed after finishing second behind the 49ers with a 9-4-1 record. 1970 All-Pro selections include Merlin Olsen, Deacon Jones, Eddie Meador, and Bob Brown.
In 1972, Carroll Rosenbloom acquired the Los Angeles Rams and began making changes. First, he hired former Detroit Assistant Coach Chuck Knox, who led the Rams to a 12-2 season, the most wins in franchise history. As a result, Knox is named “Coach of the Year.”
Their new quarterback, former San Diego Charger John Hadl, is named NFC “Player of the Year.” Joe Scibelli, Harold Jackson, Jack Youngblood, Tom Mack, and Isiah Robertson join Hadl on the All-Pro First Team. The Rams won the NFC West title but lost to Dallas in the first round of the playoffs.
Uniform Transformation and Strategic Shifts
Rosenbloom also introduced changes to the uniforms, returning to the classic blue and gold style.
After a 3-2 start in 1974, a dramatic move stuns the football world—the Rams trade Quarterback John Hadl to Green Bay for five draft picks. James Harris, Hadl's backup, takes over as starter and leads the Rams to a 10–4 record, their second consecutive NFC Western title, and their first playoff victory since 1951. Unfortunately, they are defeated 14–10 by Minnesota in the NFC final game. Merlin Olsen is named MVP with the Bert Bell Trophy.
With a 12–2 season, the Rams captured their third consecutive NFC Western title in 1975. Along with Tom Mack and Isiah Robertson, Jack Youngblood was chosen NFC Defensive Player of the Year and won first-team All-Pro honors.
A Decade of Dominance and Challenge
After defeating St. Louis in the playoffs, the Los Angeles Rams ended up losing to Dallas in the '75 NFC Championship Game. In 1975, the Rams had the greatest three-year record in the NFL, with a 34–8 record.
With a 10-3-1 record in 1976, the Rams won the NFC West for the fourth year in a row. Quarterback injuries wreaked havoc on the season, as rookie Pat Haden became Knox's fourth different playoff quarterback in four years. The Rams' 351 points in '76 are the highest in the NFC. All-Pro honors go to Jack Youngblood, Isiah Robertson, and Monte Jackson.
The Los Angeles Rams (10–4) won their sixth consecutive division title in '77, despite a 14–7 playoff defeat by Minnesota in the Coliseum. In addition, Lawrence McCutcheon sets a new club career rushing record of 5,523 yards.
Ray Malavasi takes over as head coach and leads the team to a 12–4 record, tying an NFL record for most consecutive division titles. The Rams beat Minnesota 34–10 in the playoffs, but Dallas won the NFC title.
Facing several injuries, the Rams won their seventh straight division title in 1979, tying an NFL record. The team then defeats Dallas (21–19) and Tampa Bay (9–0) in the NFC Playoffs. In Super Bowl XIV, the Rams lost 31–19 to the Pittsburgh Steelers.
Celebrate the Los Angeles Rams' Historic Decade
Our NFL throwback jerseys are fully licensed, true to their time period and fully stitched to mirror what players wore on the field. They’re designed to look and feel like the authentic football jerseys of the past.
A custom throwback NFL Rams jersey is the perfect way to honor this unforgettable decade for the Los Angeles Rams in your own way. The Los Angeles Rams throwback jerseys embody the legacy and resilience of a team that captivated fans and left a lasting mark on the sport.